Recently, the British Advertising Standards Authority (ASA) began cracking down on companies that heavily airbrush or retouch their photos. Cosmetic company L’Oreal recently had several of their advertisements pulled in the United Kingdom for making claims about their products that they couldn’t support with factual evidence. Member of Parliament, Jo Swinson, stated that the photos used in the ads were, “not representative of the results the products could achieve”. You can check out the advertisements in question here: http://shine.yahoo.com/channel/beauty/loreal-ads-of-julia-roberts-and-christy-turlington-banned-for-airbrushing-2516498/
In the United States , commercial speech is not protected under the Constitutional freedom of free speech. The government can regulate advertisements that are false or misleading. That being said, many companies retouch their photos before publication and it’s not usually consider it false advertising.
So my question to you this week is, “Do you believe these advertisements crossed the line? Are all retouched ads misleading? Do you think the United States should do more to crackdown on the companies that publish these advertisements?” Answers are due no later than Tuesday, August 2nd, 2011.